- The overstretch of consumerism and commercialism has distorted the value of truth and facts of life.
two opposite camps of self-service but largely in an opposite direction of their delivery.
the general characters of their operation and power structure in these two camps are obviously different. Those from consumerism
are less money-conscious and organized; those from commercialism are more collectively organized, adventurous, and money-
sensitive. Because of these structural differences, merchant minority have historically taken a full advantage and control through
various forms of sophisticated manipulation to brainwash consumer majority. As a result, despite being as majority, consumers
have been under disadvantage at the mercy of merchants and corporations. Yet, the bottom line of their intents has remained same
for self-service, that is, "What can be good for me?".
Inevitably, the sense and pressure of need for self-service emerge and intensify. Driven by such, the effort to making adjustment so
to reach their ultimate goal of self-service appears and flourishes.
reach a higher level of the ever-demanding benefit to fulfill their ultimate goals of life, i.e, survival, growth, and continuation.
through manipulating others' ignorance, anxiety, and fear with the tactics of political, administrative, and occupational power and the
disguise with various forms of overt or subtle deceptions under hidden agenda. However and unfortunately, the ever-increasing
intensity of consumerism and commercialism has unavoidably and gradually transformed and even distorted the truth and facts of
life. Consequently, what people like, want, and love to have is oftentimes not what they need.
existence of these undesirable phenomena. Then, they will have a better control over their life, instead of being controlled by
something from the outside. At this stage of mental confusion, many consumers become the victims of commercialism because
merchants as a group hold more forms of collective power in their favor. To balance this traditional unfair equation and to avoid
social uprising and chaos, imperfect democracy for majority rule emerged and accepted. Subsequently, movement and legislation
to protect disadvantaged consumers are formed and implemented.
Despite of the availability of laws to protect consumers, after all, merchants are more sophisticated and have more power to forge
and establish rules and regulations in their favor.
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